Philadelphia, PA : The world is on the brink of Vancouver 2010, ready to watch more than 80 nations and 5,500 athletes compete for achievements that lifetimes have been dedicated to. The Olympics have always been more than incredible physical feats. They are a boom for the host city's economy, a unification of warring countries, and an education on sportsmanship. The Olympics have also been a catalyst for great design and new advancements in technology. Vancouver is no exception. Incredible design can be seen this year from the medals, to the Olympic website, and the torch.
The medals for the 2010 Olympics are works of art, symbols of sustainability, and reminders of nature's beauty. Their creators, Corrine Hunt and Omer Arbel, collaboratively designed the medals to mirror the landscape and heritage of British Columbia, with undulating curves and laser etchings of the Aboriginal depictions of the orca whale and the raven. Not only is each medal totally unique, but the materials come from recycled circuit boards and computer parts. With the world watching, athletes will be presented with these upcycled priceless trophies of sustainability. The emotion and symbolism contained in these medals is beyond those awarded at any Olympics before and elevates the standards of design and sustainability for future games. A moving video is available on the official site of the Olympics. Watch here.
~ Innovation Philadelphia
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